News Desk, News Nation 360 : Eveready Industries India Ltd. (EIIL), the top battery brand in India known for strength, durability, and power, is pleased to announce its partnership with world-class men's javelin athlete and current Olympic gold medallist Neeraj Chopra as its new brand ambassador. With the introduction of the new Ultima Alkaline battery series, Eveready hopes to further solidify its dedication to innovation and quality. This partnership represents a major turning point for the company. The brand's objective is to strengthen its relationship with the younger generation by providing durable, cost-effective solutions for high-drain devices in contemporary India. Eveready has become a household name in India over the years, especially for its flashlights and dry-cell batteries. With memorable marketing campaigns like "Give Me Red," which star celebrities like Amitabh Bachchan and Akshay Kumar, Eveready has become a part of the national fabric, defining generations with its cutting-edge products. Neeraj, then, appears to be the ideal fit because of his unwavering commitment to his work and unmatched willpower, which combine to perfectly complement Eveready's established standing as a reliable leader in the sector. Speaking on the accession, Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd. stated that their partnership with youth icon Neeraj Chopra connects the realms of sports and youth spirit by signifying a common goal of constant innovation and improvement, increased power, and commitment to excellence. Their Ultima Alkaline battery series, cleverly designed with Turbolock Technology, embodies their commitment to meeting new consumer demands with 400% longer performance and a smarter appearance. Neeraj Chopra's remarkable journey reflects the evolution and growth of their brand, which aims to improve people's quality of life by providing them with innovative, portable energy and lighting solutions. By working together, they hope to improve tomorrow for future generations while also empowering the present.
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