Malabar Gold & Diamonds Launches Grand 15th Edition of 'Brides of India' Campaign

News Desk, News Nation 360 : Every Indian bride brings a world of emotions with her—the rituals she has grown up witnessing, the culture she belongs to, the memories she cherishes, and the jewellery that becomes a part of her identity on one of the most important days of her life. Malabar Gold & Diamonds, one of the world's largest gold and diamond retail chains, has long recognised the importance of bridal jewels in India's rich cultural heritage. Malabar Gold & Diamonds' bridal collection brings together pieces that have been meticulously picked, crafted, and refined, ensuring that jewellery is created with purity, intention, and craftsmanship that celebrate each bride's traditions. With extensive experience in bridal artistry, the company has established an unrivalled legacy of designing designs that honour the unique traditions of women across the country. Malabar Gold & Diamonds today announced the 15th season of its signature Brides of India campaign, which is widely regarded as one of India's largest and most anticipated bridal properties. This year's edition features 22 brides and ten celebrities, including Rukmini Maitra, Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Sabyasachi Mishra, Prarthana Behere, and Manasi Parekh, who all represent the campaign's scale, diversity, and emotional depth. The film, directed by Abhishek Varman and scored by Shubhajit Mukherjee, combines a visual and musical narrative that captures the essence of India's numerous bridal traditions while also celebrating the customs, emotions, and legacy that define each bride's unique story. Malabar Gold & Diamond's Brides of India has long celebrated the incredible diversity of Indian bridal traditions, and this edition highlights the country's whole range. The collection includes jewels designed for each cultural identity and encompasses the North, East, West, and South regions. What makes the collection even more unique is its pan-India accessibility, which allows any bride, anywhere, to select jewels from any cultural style. When asked about the significance of the 15th edition, M. P. Ahammed, Chairman, Malabar Gold & Diamonds, stated that each year, the Brides of India campaign pays respect to the country's brides, and the 15th edition represents an important milestone for them. They've discussed how brides follow tradition while adding their own twist to it. This version honours the richness of those traditions—the experiences, rituals, and relationships that define her. With Malabar's dedication to transparency and quality assurance, they want every family to feel secure when buying meaningful and trustworthy jewellery.

Pic - Courtesy