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Mrunal Thakur is Appointed by Anchor Consumer as Dyna Soaps' Brand Ambassador

  • Writer: Anustup Kundu
    Anustup Kundu
  • Mar 29, 2025
  • 2 min read

News Desk, News Nation 360 : Renowned actress Mrunal Thakur has been named the new brand ambassador for Dyna, a high-end beauty soap line from Anchor Consumer Products that is well-known for its excellent skincare formulas. Mrunal is the right face for Dyna's most recent ad, "Pehli Jhalak Kare Khoobsurat Asar," because of her poise, self-assurance, and inherent attractiveness. Dyna made the statement as part of a calculated strategy to improve its standing in the high-end beauty soap market and appeal to customers looking for a luxurious skincare treatment without sacrificing affordability. As a symbol of aspiration, Mrunal strikes a deep chord with contemporary women who value self-care, attractiveness, and confidence. Karan Shah, Director of Anchor Consumer Products, stated that Mrunal Thakur embodies the elegance, composure, and classic beauty that Dyna is known for. She is the ideal spokesperson because her path from television to Bollywood reflects the development of their brand. They are thrilled about this partnership and think it will increase Dyna's appeal to customers who value appearance. To address the growing demand for luxury beauty soaps that offer skincare benefits, Dyna has collaborated with Mrunal Thakur to leverage its market presence, consumer reach, and brand preference as a quality beauty soap. This partnership will feature Mrunal Thakur as the face of Dyna's television commercials, digital promotions, product packaging, and offline communication, and the brand also wants to reach a wider audience through modern trade, general trade, and e-commerce platforms. Dyna will also leverage influencer partnerships and social media actions to interact with consumers, promoting its pledge of quality, innovation, and self-care, with the campaign projected to significantly influence digital as well as conventional media to position Dyna as a top beauty soap in the Indian market.


Pic - Courtesy



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