Myntra Launches Festive Zero Commission Seller Program to Support Ethnic Clothing Created in India for Women

News Desk, News Nation 360 : Ahead of the 79th Independence Day, Myntra has introduced a zero commission commercial concept for new women's ethnic wear brands as part of its continuous efforts to support indigenous firms and showcase India's rich cultural legacy. This action, which is a component of the wildly popular Myntra Rising Stars program, aims to provide up-and-coming made-in-India brands the opportunity to earn recognition and momentum. Applicable for three months from August 15, this limited-time festive season program is one component of Myntra's overarching mission to build a more inclusive ecosystem that celebrates homegrown brands and highlights the diversity of Indian craftsmanship to its style-conscious customer base. Participating brands can look forward to a broad range of benefits that are meant to help jumpstart their growth journey. Along with the Myntra Rising Stars program, participating brands will have access to strategic account management services on a service-fee basis, tapping into Myntra's brand-building experience to gain actionable business insights. To further simplify operations, brands will have hassle-free onboarding support, quicker payment cycles, and access to Myntra's M-Express delivery network for better customer satisfaction and hassle-free business operations. The program also focuses on high-impact visibility and brand-building, with top placements on homepage and category pages, as well as discovery-driven social commerce formats such as Glamstream and Myntra Minis that leverage shoppable short-form content for increased reach and new audience engagement. Brands will also be able to partner with Myntra for social and influencer-led engagement campaigns, enabling great brand storytelling and effective launches. Adding to these advantages are the strong data-driven intelligence through specialised dashboards and reports that deliver a panoramic view of business performance, marketing metrics, and platform and industry-wide trends, enabling brands to take cognisance-based decisions while asserting their voice during the festive period. Speaking on this development, Sharon Pais, Chief Business Officer, Myntra, stated that the diversity of Indian ethnic clothing exquisitely captures the depth of their craftsmanship and cultural legacy. They are steadfastly dedicated to creating an ecosystem for the upcoming generation of brands that honour this tradition with a 0% commission structure, as the holiday season is a time of high consumption nationwide. In addition to taking advantage of Myntra's technological prowess, this allows the companies to launch their Myntra journey and gain access to over 70 million users, which covers 98% of functional pin codes throughout India.

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