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  • Writer's pictureAnustup Kundu

New Polycrol Campaign by Piramal Pharma Limited with Jisshu Sengupta as Brand Ambassador

News Desk, News Nation 360 : The Consumer Products Division (CPD) of Piramal Pharma Limited has announced the launch of a new digital campaign for its antacid brand, "Polycrol," which features actor Jisshu Sengupta as the brand ambassador. This partnership is a major turning point in Polycrol's mission to change the perception of digestive health. In keeping with its commitment to innovation and customer satisfaction, the campaign highlights Polycrol's exceptional effectiveness in offering immediate and long-term relief from acidity, positioning the brand as the go-to choice for people with hectic schedules. The core plot of the campaign centres on a realistic scenario in which Jisshu Sengupta plays a corporate professional who consistently puts work before eating, which inevitably results in an acidic encounter during an important presentation. In a time of fast-paced living and unpredictable eating patterns, the campaign highlights the brand's dependability and efficiency in offering prompt relief, emphasising its function as a reliable friend in times of need. Its rapid-acting formula takes 10 seconds to start working, and its maximum ANP (Acid Neutralising Potential) provides long-lasting relief. Commenting on this collaboration, Nitish Bajaj, CEO of Piramal Consumer Products Division stated that Jisshu Sengupta is a welcome addition to the Polycrol family. His broad appeal and genuine rapport with the people of Eastern India are a wonderful fit with our brand's values of dependability and trust. Considering his profound alignment with our goal, we anticipate a highly satisfying partnership.


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