News Desk, News Nation 360 : The popular paint and coatings manufacturer AkzoNobel India, the company behind Dulux paints, is pleased to announce actor Yash as the new face of its Dulux Weathershield exterior emulsion line in India. With Yash on board, AkzoNobel hopes to increase the brand awareness of its premium Dulux Weathershield exterior emulsions among Indian customers who value bold, high-performance design. The campaign, which was created by Mullen Lintas Delhi, starts with a reporter questioning Yash about how vibrant can be effective. In his characteristic larger-than-life manner, Yash puts the Dulux Weathershield Powerflexx through its paces in all weather conditions, from intense sandstorms to torrential rains. Every shade of Dulux Weathershield Powerflexx, with Triple Defence Technology at its core, guarantees that home exteriors will remain colourful and safe for an extended period. Rajiv Rajgopal, Chairman and Managing Director, Akzo Nobel India stated that Rocking Star Yash is a welcome addition to their family. He is the epitome of the Dulux Weathershield brand, which stands for unparalleled performance and creativity born of confidence in innovation. As with their legendary Dulux Weathershield exterior emulsions, Yash is a true superstar who has won the affection of millions of fans throughout India. Fans and paint buyers will be able to see Yash in a bold new avatar as he debuts the newest "It's Colourful" starting this week. The ultra-premium Dulux Weathershield Powerflexx offering from the exterior emulsion range is the focus of the "It's Powerful" campaign. In India, the campaign will be introduced on both traditional and digital media.
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