News Desk, News Nation 360 : Sourav Ganguly, former captain of India and star cricket player, has been appointed as the new brand ambassador for Dabur Chyawanprash, the company's flagship line of health supplements. Dabur India Ltd. is the leading science-based Ayurvedic expert in India. A new advertising campaign called "Immunity Badhane Mein Baniye No.1" by Dabur is scheduled to debut, specifically targeting the Eastern Indian markets. Sourav Ganguly will appear in the campaign, which is soon to be broadcast on media outlets. Dabur uses Sourav Ganguly's powerful voice as a compass in his campaign, making sure that every household understands the importance of strengthening immunity with Dabur Chyawanprash. Subhodeep Roy, Business Head
-East, Dabur India Ltd said that Chyawanprash is a useful remedy that can be used to combat over 100 illnesses. It has a lot of Ayurvedic "Rasayana" herbs, like giloy, ashwagandha, and amla, which have immunomodulatory properties that help shield against a range of infections. For more than a century, Dabur Chyawanprash has been dedicated to assisting every Indian in developing a robust immunity.
Link to Dabur's new TVC : https://youtu.be/pcgwqzF0jWM?si=AvSo8iLGlCEdy6K5
Pic - Krishnendu Kundu