Three Days of Sparkle in the City of Joy With Mia by Tanishq's "Mia on Wheels"

News Desk, News Nation 360: Mia by Tanishq took its contemporary fine jewellery pieces to the streets of Kolkata with a 3-day experience called ‘Mia on Wheels’ from October 27-29, 2026. Highlighting their key concept of Precious, Every Day, they used their customised diamond-studded cars. The experience officially kicked off from their Park Street store on October 28th and was flagged off by Sah Gaurav Krishna, Regional Business Head, Titan Company Ltd. The experience travelled across Greater Kolkata to key shopping and residential areas like Baguiati, City Centre New Town, Madhyamgram, Sodepur, Rashbehari, Acropolis Mall, Salt Lake Sector V, South City Mall, Avani Riverside Mall (Howrah). This helped customers engage with the brand and understand how to wear fine jewellery every day. Commenting on the campaign, Gaurav Krishna said: "Kolkata holds great significance and plays a very important role in today’s modern consumer trends." To celebrate this, the brand has given customers amazing offers where they can get up to 100% off on diamond jewellery making charges.

Pic: Courtesy