Yami Gautam Joined Piramal Pharma as a Brand Ambassador for Brand Little's

News Desk, News Nation 360 : India Consumer Healthcare (ICH), a division of Piramal Pharma Limited, announced the debut of its new #SwitchToSofter campaign for Little's®, its flagship baby care brand. In addition to introducing Little's Fluffy Soft Diaper Pants—made with premium imported fabrics to assure 12-hour absorption, an anti-rash formula and a wetness indicator for all-around protection and greater softness for babies—the campaign also stars actress Yami Gautam as the brand's new ambassador. Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare stated that new moms in India now have far higher expectations for baby care items due to factors including urbanisation, increasing exposure to international trends, and growing awareness of child health and cleanliness. To protect the sensitive newborn skin, new mothers today want nappies that promise both soothing softness and absorbency. These demands have been carefully considered in the design of Little's Fluffy Soft Diaper Pants, which combine comfort, protection and creativity. When choosing infant supplies, young women frequently rely on their social networks, relatives, and friends rather than doing their research. The goal of Brand Little's is to buck the trend by persuading moms to try the brand, which claims to provide softer and smoother nappies that are palpable. Through a #SwitchToSofter campaign featuring Yami Gautam as its new brand ambassador, the company effectively communicates this message. To boost consumer confidence, the company is providing a money-back guarantee if the customer is dissatisfied with the goods.

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