Zee Bharat Reimagines Itself to Capture the Spirit of India's Youth

News Desk, News Nation 360: Celebrating International Youth Day, Zee Bharat launched an entirely refreshed, remastered avatar themed "The Vibe of Young India" and transformed itself into a social-first, digital-first, omnichannel news media channel with a 24x7 stream on television, mobile, Connected TV, and social media platforms. Speaking about the strategic shift of the company, Zee Media Corporation Limited CEO Raktim Das clarified that the platform follows modern consumption habits of today's generation, with mainstream news being infused with internet culture, technology, entertainment, lifestyle, and real-life discussions. The new content portfolio features groundbreaking shows such as News Hotspot, News Laundry, 18 Plus, Meme Reaction, Mission UPSC, Techlusive, The Behen Show, Dil Dimag Dosti, Spill the Chai, The Front Row, Gyan Dose, Purani Files, and Creator’s Day Out along with on-ground multi-city engagement, gaming activities, and community building sessions for empowering young aspirational citizens of Viksit Bharat vision of the country.

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