Airtel Postpaid Advantage Club Customers in Kolkata to Hear Vir Das's Sounds of India Live

News Desk, News Nation 360: Telecom major Bharti Airtel has introduced its first-ever live entertainment experience for postpaid customers in Eastern India through the Airtel Postpaid Advantage Club in partnership with Emmy-winning comedian Vir Das's nationwide tour Sounds of India ahead of his live performance in Kolkata on 27th of September 2026, at Dhono Dhanyo Auditorium. The campaign builds upon a growing trend of enhancing premium lifestyle perks offered to customers beyond standard voice and data plans, as Airtel invites eligible postpaid customers to sign up for the official Airtel Thanks app for a chance to win 25 passes to the audio-visual stand-up showcase, plus one exclusive access pass for five lucky winners to attend a Meet & Greet with Vir Das; by engaging customers with targeted digital entertainment integrations within its loyalty ecosystem, Airtel seeks to boost customer retention rates, reinforce its premium postpaid value proposition, and increase brand recognition with urban comedy fans in Bengal.

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