KRISHNENDU KUNDU
1 day ago1 min read


KRISHNENDU KUNDU
1 day ago1 min read
Anustup Kundu
1 day ago2 min read


Anustup Kundu
1 day ago2 min read


2 Aug 2025
06:44:33 PM
SERVES FOR NATION
News Desk, News Nation 360 : With the introduction of its new brand identity and compelling brand promise, "Yours Truly, Z," Zee, one of India's most recognisable and adored media companies, which reaches 854 million people across 208 million households, ushered in a daring new age. Zee started an industry-facing project called "Z" Whats Next to highlight the network's development as a content-tech powerhouse and to further accelerate its momentum and confirm its place in this broad industry. Commenting on the initiative, Ashish Sehgal, Chief Growth Officer, ZEEL, stated that with the help of digital agility and television's long-standing credibility and reach, Zee is influencing the transformation of India's entertainment industry into an omni-platform one. They are supporting TV to expand into regional markets with new, unique content through new launches
like Zee BanglaSonar and Zee Power, providing brands with more relevant, focused ways to engage with Bharat's various viewers. 'Z' Whats Next is Zee's industry-first initiative that brings partners to a new generation of entertainment with an inside glimpse of innovation, changing vision, and reimagined storytelling fueled by creativity and technology, all rooted in Indian culture. The event highlighted Zee's ability to define, not merely respond to, the evolving world of content by bringing partners together to assist in shaping the future of Indian entertainment. For advertisers, it showed how storytelling could expand from traditional commercials to character-driven movements that engage audiences. As consumption patterns of content change and
audiences go platform-fluid, Zee asserted that TV remains India's greatest influencer storyteller, reaching millions every day, and also provides content that transitions effortlessly from TV to OTT to social media with fluid storytelling and characters that resonate everywhere. Emphasising its leadership, Zee launched two new hybrid channels—Zee BanglaSonar and Zee Power—demonstrating its continued tech and content innovation. With a differentiated portfolio of 50 channels in 11 languages, Zee honours the distinct identities, languages, and subcultures of Bharat, with emotionally-rich, hyperlocal storytelling and powerful brands resonating with a confident and expressive India. At the heart of these stories are the 'Dilfluencers'—real-world influencers who dictate conversations, emotions, and behaviours.
Pic - Krishnendu Kundu
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