KRISHNENDU KUNDU
10 hours ago1 min read


KRISHNENDU KUNDU
10 hours ago1 min read


10 Mar 2026
03:14:02 AM
SERVES FOR NATION

News Desk, News Nation 360: Campus Activewear has launched a compelling cinematic ad for International Women’s Day 2026, featuring cultural icon Zeenat Aman as part of its 'You Go Girl' initiative. The movie takes a different turn, moving away from fame and fortune to choices and freedom, enabling women to move forward without needing to seek permission. The celebrated actress, who has made her mark by breaking norms, is a symbol of every woman who is writing her own story, defining her own success. Prerna Agarwal, Campus’s Chief Innovation Officer, said, “Empowerment is about helping women move away from day-to-day challenges, creating products that help her move with her life.” The 'You Go Girl' initiative, as said by Zeenat Aman, is a tribute to every woman who takes her old definitions of herself and makes them her new badges of pride. The high-fashion storytelling, with its strong underpinning of self-belief, is a strong statement by Campus of its commitment to creating an ecosystem that enables women to feel heard. The initiative encourages women to 'move her way' as a way of asserting their power.
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