Aashirvaad Launches the Matri Shakti Bondona Campaign by Fusing Technology and Tradition

News Desk, News Nation 360 : Aashirvaad commemorates Durga Puja each year with a deliberate campaign that honours mothers as the real representation of Maa Durga's compassion and strength. The launch of the heartfelt song "Matri Shakti Bondona," which was written in association with National Award-winning vocalist Iman Chakraborty, marked the start of this year's festivities.  Priyanka Sarkar, a well–known Bengali Actress, stated that the Matri Shakti Bondona project, which brought tradition and technology together to honour mothers' divine strength during Durga Puja, was a profoundly meaningful collaboration with Aashirvaad. It's lovely how they can design customised remembrances that celebrate the individual love and tenacity of every mother, making every family's celebration genuinely unforgettable. Following up on the digital campaign, Aashirvaad took "Matri Shakti Bondona" to Durga Puja pandals across Kolkata and West Bengal in the form of a tech-enabled activation zone. Aashirvaad kiosks were specially mounted at high-visibility pandals, uniting tradition with technology to create a compelling and memorable experience. The idea honoured every mother's individualised love, energy, and personality by enabling families to play traditional festive sounds like Ulu Dhwani, Shankha, and Dhaak. The power of these performances was immortalised in real-time at the kiosks, where individual readings of shakti were paired with an individualised song giveaway. This intimate, participatory celebration provided families with a meaningful memento to celebrate their mothers, especially. By transmogrifying shared festive cheer into individual expression, the activation made Matri Shakti Bondona's emotional impact more profound, reminding Pujo-wallas that mothers embody the strength of Maa Durga in everyday acts of nurturing, resilience, and strength.

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