News Desk, News Nation 360 : Adani Wilmar, the top FMCG brand in India, decided to add an immersive, three-dimensional element to their recently launched #MonsoonWithFortune campaign in response to the arrival of rain. Designed around its flagship edible product, Fortune Soyabean Oil—a brand known for taste and quality—is ready to greet the monsoon season with an innovative new ad. The striking yellow-and-green billboard shows an empty plate with the words "Baarish Ka Intezaar" (waiting for the rains) on it. As soon as the rain starts to fall, the words instantaneously change to "Pakode Hain Tayaar" (pakodas are ready). It captures the thrill and anticipation of the monsoon season well. People walking by the hoarding will notice and smile at this lively, interactive display. Building on the pleasure that comes from eating pakodas on rainy days, Fortune has placed creative hoardings in prominent places like Pune, Kolkata, and Lucknow. When the rain falls, a special mechanism in these hoardings turns an empty plate into a delicious tray of pakodas. Fortune is running an enticing promotion with this deal: Purchase five litres of Fortune Soybean Oil and receive four hundred grammes of Fortune Besan for free! For a limited time only, take advantage of this great offer to stock up on the supplies you need to make mouthwatering pakodas. Mukesh Mishra, Senior Vice President of sales and Marketing, Adani Wilmar, stated that they want to celebrate the happiness of the monsoon and establish a better connection with their customers with this creative ad. They are confident that this innovative strategy will connect with their target market and strengthen Fortune's standing as a company that recognises and values the customs and tastes of Indian households.
Pic - Courtesy
