Adani Wilmar's Fortune Celebrates 25 Years in Bengali Film Partnership

News Desk, News Nation 360 : With a major collaboration with Windows Production, a renowned Bengali film production company, Fortune Foods, India's top food brand, proudly marks its 25th anniversary by starting a new journey. This strategic five-year relationship strengthens Fortune Foods' dedication to promoting culture and storytelling by bringing it into line with Windows' renowned film endeavours. With films that offer gripping narratives and cultural resonance, Windows Production—known for masterpieces like Alik Sukh, Bela Seshe, Praktan, Haami, and Raktbeej—has made a name for itself in Bengali cinema. Commenting on the announcement Jignesh Shah, Head of Media & Digital Marketing, Adani Wilmar Ltd., stated that celebrating Fortune Foods' 25th anniversary is about more than simply their journey; it's also about commemorating

and recognising the communities that have helped them along the way. This collaboration with Windows Production demonstrates their dedication to Bengal, which has consistently been one of their most robust markets. By working together, they hope to honour Bengal's rich narrative and culinary traditions while forging deep bonds with their viewers via classic films. Fortune Foods, recognizing Bengal as an important market, is digging deeper into its commitment towards the region by investing a significant Rs. 3 crore over the next five years. The strategic association is aimed at weaving cultural initiatives into brand values and thereby creating an even stronger bond with the community. In its effort to be able to leave a lasting positive impression on the community, Fortune Foods will further become a trusted and culturally relevant brand in Bengal. Through this partnership, Fortune Foods will seamlessly combine entertainment and the values of the food brand by integrating its brand into Windows Production's upcoming films through digital promotions, on-location activations, and in-film placements. The strategic alliance with the Bengali film production company will highlight Fortune Foods' goods over the following five years, enhancing the company's reputation among Bengali consumers.

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