Aditya Group & Hanglaatherium Join Hands

News Desk, News Nation 360 : Aditya Group, headed by Anirban Aditya, and Hanglaatherium, established by Sunando Banerjee, have announced their alliance with the same goal of introducing Kolkata Biryani to a larger, national audience in a calculated move that combines vision with legacy. Kolkata Biryani, a cultural icon of Bengal, has been overshadowed by regional variants across the nation, such as Hyderabadi Biryani, which have greater commercial success. In order to turn this around, two leading local brands are collaborating to reinvent and scale Kolkata Biryani into a brand that unites warm tradition with scalable expansion. Their tie-up begins with the opening of a flagship Hanglaatherium store on Jessore Road, opposite Diamond Plaza, the brand's maiden foray into North Kolkata. The store is poised to become the template for future growth driven by this alliance. The long-term plan, yet to be disclosed, is to create a robust, scalable, culturally contextual biryani business appealing pan-India. Further information about plans for expansion and the brand strategy will be announced in a few months. For now, the strategy is simple: to generate interest, build anticipation, and position Hanglaatherium's Kolkata Biryani as the buzzword of the city.

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