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  • Writer's pictureAnustup Kundu

Apollo Cancer Centre Started the Unmask Cancer Initiative to Address Social Biases Against Cancer Patients & Survivors

News Desk, News Nation 360 : Apollo Cancer Centres (ACCs) are pleased to present 'Unmask Cancer,' a ground-breaking campaign that aims to debunk myths, reveal the truth about cancer, and promote empathy in the community. The campaign is a poignant examination of life after cancer. ACCs takes a brave stand to address the regrettable reality of discrimination faced by cancer survivors as World Cancer Day draws near. The Indian Cancer Society, a pioneering organisation that has been fighting cancer in India since 1951, echoes the goal of unmasking cancer with this innovative initiative. It addresses the prejudices that survivors encounter in society and emphasises the vital role that emotional health plays in the fight against cancer. "Unmask Cancer" follows the journey of cancer survivors who, despite their remarkable abilities and credentials, struggle with prejudices in society that result from their medical history. The ad highlights the widespread fear of discrimination that drives people to hide this important part of themselves, mirroring the experiences of innumerable others who have to deal with prejudice. A thought-provoking social experiment video exploring the deep effects of discrimination in many areas of life is unveiled by the "Unmask Cancer" initiative. In the end, the video, which showcases people from a variety of backgrounds and addresses prejudices related to appearance, society, and corporations, ends with a select few courageous cancer survivors revealing their identities because of the love and support they received from their loved ones. Emphasized the significance of this campaign, Suhita Mukherjee, Patient Counsellor, Medical Oncology, Apollo Cancer Centre, Kolkata, stated that discrimination against cancer survivors jeopardises their mental and emotional health in addition to interfering with their personal and professional lives. "Unmask Cancer" is a novel strategy to raise public awareness of this important problem and open doors to a more caring global community. A thought-provoking social experiment video exploring the deep effects of discrimination in many areas of life is unveiled by the "Unmask Cancer" initiative. In the end, the video, which showcases people from a variety of backgrounds and addresses prejudices related to appearance, society, and corporations, ends with a select few courageous cancer survivors revealing their identities because of the love and support they received from their loved ones. 


Pic - Krishnendu Kundu

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