Asian Arts Jewellery Begins a New Era in Gariahat

News Desk, News Nation 360: Asian Arts Jewellery celebrated the launch of its new flagship store on Hindustan Road, Gariahat. The firm was formed out of the tenacity of a family that moved to Kolkata after Partition. Founded in the historic S.S. Hogg Market (New Market) in 1956, the brand's nearly seven-decade history started with an emphasis on leather products before making a calculated shift to handcrafted silver jewellery in the 1970s. The brand's identity was determined by this shift, which focused on 925 silver items

that combine modern design with vintage aesthetics and temple customs. The family-run company has a devoted clientele that spans decades and a profound respect for craftsmanship that has persisted across generations. As they continue to uphold the integrity and trust that have characterised their history since 1956, the expansion into Gariahat is a significant milestone, integrating the spirit and legacy of their original New Market roots into a contemporary retail setting. According to the current leadership, this growth is a personal continuation of a journey characterised by flexibility and a deep commitment to the Kolkata community.

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