Balaji Telefilms Limited Launches Kutingg App

News Desk, News Nation 360 : Balaji Telefilms Limited has announced the release of a brand-new, family-friendly app, "Kutingg," ushering in a new era of digital entertainment. This shift, which reflects changing content consumption patterns and the rising demand for cutting-edge digital formats, is the next stage in Balaji's digital journey. Kutingg positions itself as a top destination for daily family entertainment, offering authentic and impactful stories. The site boasts a wide content map—powerful dramas, youth-oriented series, mini-series, reality-driven formats, talk shows, short-form snackable entertainment, movies, and a multi-genre mix ideal for binge-watching—ensuring that it really caters to the demand of a family-first digital audience. To match changing viewer habits, Kutingg adopts vertical video formats alongside traditional storytelling, providing a rich and engaging experience for mobile-focused audiences. Programming is thoughtfully organised under segments such as Daily Dose of Entertainment (e.g., Pyaar Kii Raahein, Saas, Bahu aur Swaad), Weekend Binge (Cheerleader), Superstar Library (Bose, Mentalhood), and a diverse Non-Fiction/Chat Show catalogue (Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans), curating a holistic mix for all ages and tastes. Speaking on the launch of Kutingg, Sanjay Dwivedi, Group CEO and Group CFO, Balaji Telefilms Ltd, stated that their path at Balaji has always been about being ahead of audience expectations and predicting how stories are perceived. Kutingg is their solution to the sharper, shorter, and more intimate tales that today's audiences desire. It is a family-friendly site that delivers Kadak stories in both fiction and non-fiction, as well as snackable content, immersive limited series, and even vertical formats for a cutting-edge viewing experience. This is not just another entertainment app. They want to provide audiences with more than just performances with Kutingg; they want to share stories that compel dialogue, entertain them in ways that genuinely stick with them, and create moments that unite families.

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