CEAT Introduces SecuraDrive CIRCL

News Desk, News Nation 360 : Leading Indian tyre producer CEAT today announced the release of SecuraDrive CIRCL, the country's first passenger car tyre that is ready for the road and made up to 90% of sustainable (bio-based) components. With this innovation, CEAT advances significantly in its quest to premiumize through technological leadership and sustainability. The company's dedication to providing state-of-the-art mobility solutions is further demonstrated by this launch, which comes after a string of CEAT breakthroughs such as Run-Flat tires, ZR-rated tires, and CALM technology. Designed for urban consumers aged 25 to 45, Tier 1 residents from upper-middle-class to affluent households, who view sustainability as a lifestyle and status choice in addition to a responsibility, SecuraDrive CIRCL seamlessly combines safety, top-notch performance, and environmental consciousness. CIRCL, which was created at CEAT's state-of-the-art worldwide research and development centre in Halol, comes in two varieties with 50% and 90% sustainable content, making it the most sustainable passenger car tyre ever introduced following road testing. On the launch, Arnab Banerjee, MD & CEO, CEAT Ltd., stated that one innovation that shows how India may raise the bar for sustainable mobility is SecuraDrive CIRCL. CEAT is redefining performance and eco innovation by reaching 90% sustainable content in a completely road-ready tire, further solidifying its path to become a premium, future-ready brand. Sustainability is now a duty rather than a choice. Their goal of spearheading the shift to more environmentally friendly transport is reaffirmed with this launch. Nowadays, consumers are becoming more and more aware of the decisions they make, particularly in regards to sustainability. They are providing customers with a product that reflects their beliefs with SecuraDrive CIRCL, without requiring them to sacrifice style, performance, or safety. CIRCL is the ideal fusion of eco-awareness and innovation.

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