Ujjivan Small Finance Bank Launches the "Nothing Small About Us" Campaign Alongside R. Madhavan

News Desk, News Nation 360: Ujjivan Small Finance Bank Limited (Ujjivan SFB) – the institution that serves more than one crore customers via over 800 branches across 26 States and Union Territories – unveiled its multichannel brand campaign ‘Nothing Small About Us,’ appointing the renowned actor and Padma Shri awardee R. Madhavan as the Bank’s Brand Ambassador to dispel market misconceptions about its tag ‘Small Finance Bank.’ The campaign, which aimed to counter the consumer perception that the Bank only deals with microfinance or small ticket sizes, showcases Ujjivan’s wide array of modern banking products and services – from savings and deposits, business banking, forex and NRI, and wealth advisory services to lending products, ranging from ₹6,000 to ₹250 crore. Speaking on the launch of the brand campaign, the Bank’s Chief Marketing Officer Lakshman Velayutham quipped that the actor’s stature for his sincerity and credibility perfectly encapsulates the Bank’s true stature and operational scale, while Madhavan said that his personal research into the Bank’s developmental journey prompted him to endorse the brand that is set to use the multichannel campaign – TV, OTT/CTV, print, digital, and branches – to showcase the full range of its products and services.

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