JK Dairy Introduces Kolkata's "TOP" Paneer Selection

News Desk, News Nation 360: The JK Dairy, a division of the JK Organisation (Umang Dairies Ltd.), has bolstered its presence in the modern trade sector in Eastern India with the launch of its TOP Malai Paneer and TOP High Protein Paneer ranges across major hypermarkets in Kolkata, with an eye on building consumer awareness around the nutritional and ingredient differences between authentic dairy paneer and synthetic or analogous substitutes in the pan-Indian market. Catering to diverse dietary habits, the launch creates a spectrum from the rich traditional culinary character of classic Malai Paneer, the much-loved staple in Bengali households for decades, and a nutrition-focused High Protein variant that delivers 56g of protein in every 200g (28g per 100g) for the fitness and health-conscious; as well as addressing the rollout, JK Foods Limited Director Mr. Partha Biswas, Umang Dairy Ltd. Business Head Mr. Satyander Sharma, Modern Trade & E-Commerce Head Mr. Abhijeet Subhas Dey, and Marketing Head Mr. Debasish Ganguly highlighted that making high-density vegetarian protein more accessible in everyday home-cooked meals would be the company's retail strategy, soon to expand from hypermarkets into quick-commerce platforms and neighbourhood retail networks across North and South Kolkata.

Pic: courtesy