Dabur Glucoplus C and Sourav Ganguly Unveil a New Campaign

News Desk, News Nation 360: Dabur India Ltd. has formally unveiled a highly inventive summer campaign for Dabur GlucoPlus C, which features legendary former Indian cricket captain Sourav Ganguly and offers a first-of-its-kind customised mentoring experience enabled by generative AI. The innovative program, called "Dada's Power Coaching Camp," challenges conventional, one-way celebrity endorsements by enabling mothers to interact through Meta platforms and enter their child's name, favourite sport, and primary athletic challenge. This results in an algorithmically generated, personalised WhatsApp video in which Ganguly speaks to the child by name and provides personalised sports advice. The campaign effectively incorporated the functional benefits of Dabur GlucoPlus C—which offers 20% more glucose along with six vital vitamins and minerals for optimal recovery—by programmatically creating over 250 distinct content combinations. This resulted in the delivery of over 1.3 million customised coaching clips, reaching 110 million mothers in North and East India. While Sourav Ganguly commended the joint efforts of creative partner Brandsheep, technology partner TrueFan, and media planning agency Starcom India (Publicis Groupe) for using cutting-edge AI to deliver timely, relevant inspiration to the next generation of Indian athletes, marketing executives Amit Garg and Abhishek Mehta emphasised that this shift from broad broadcast media to hyper-personalised, one-to-one digital conversation successfully scales emotional engagement.

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