Emami Healthy & Tasty Celebrates Durga Puja With A Unique Idol Of Maa Durga

News Desk, News Nation 360 : Emami Healthy & Tasty creates an idol of Maa Durga sculpted from Emami Healthy & Tasty's Fresh Chakki Atta for this Durga Puja, combining devotion and sustenance in a genuinely unique celebration. The atta, which is traditionally stone-ground and made from 100% pure wheat, represents tradition, community, and healthy living and exemplifies the brand's fundamental principles of softness, nutrition, and purity. Vibhash Agarwal, Director, Emami Group, stated that during Durga Puja, people celebrate, have faith, and spend time with their loved ones. Through their unique Atta Durga effort, they sought to create a symbol that signifies nourishment, purity and tradition; the very attributes that Emami Healthy & Tasty Fresh Chakki Atta stands for. This idol honours harmony, compassion, and the enduring spirit of Durga Puja, much like their atta unites families around tender, healthful rotis. Celebrities will participate in the 15-day event and help shape the idol, transforming it into a genuine celebration of culture and community. The campaign, which started on September 17, 2025, with well-known actress Priyanka Sarkar applying Atta to the Maa Durga Idol, will come to an end on Dashami, October 2, with Sindur Khela. Seeds will be inserted into the idol as a symbolic act of rebirth, signifying fresh starts and expanding the Goddess's divine blessings.

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