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Dabur Glucose launches ‘Energize India’ Campaign to Promote Young Athletes in Kolkata

  • Writer: KRISHNENDU KUNDU
    KRISHNENDU KUNDU
  • Jun 24
  • 1 min read

News Desk, News Nation 360: The House of Dabur's top instant energy beverage, Dabur Glucose, has formally launched its national mega-campaign, "Energise India," which aims to identify young athletes in elite sports academies and raise public awareness of the best ways to manage stamina and energy. The brand arranged a high-impact sports health symposium at Swami Vivekanand University in Barrackpore, Kolkata, with rigorous expert sessions led by Sports Coordinator Bijaya Banerjee, as a key component of this regional engagement. In order to maximise field performance, the extensive session placed a strong emphasis on teaching young players about clinical hydration strategies, macro-nutrition, and endurance-building techniques. Mr. Amit Garg, Marketing Head-Health Supplements at Dabur India Limited, emphasised that Dabur Glucose is a clinically ideal fit for sports enthusiasts by offering an instant glycogen and energy boost during intense physical exertion, highlighting Dabur's dedication to fostering a vibrant, active lifestyle among India's youth. This vision is punctuated at the end of the event by a high-profile felicitation ceremony honouring the university's top-performing track and field athletes.


Pic - Courtesy



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