News Desk, News Nation 360 : At the recently conducted Fortune Kachi Ghani Mustard Oil Hilsa Festival big finale in Kolkata, famed cricketer and brand ambassador Sourav Ganguly revels in the festive festivities and culinary history of Bengal's most beloved Hilsa food. Brand ambassador Sourav Ganguly unveiled Fortune's exclusive Kachi Ghani Mustard Oil (KGMO) Ilish bundle, which celebrates the legendary culinary occasion and draws attention to the deep cultural significance and history of the Hilsa fish. The gorgeous design of the limited-edition pack pays homage to the creative legacy of the area with a look reminiscent of 19th-century Kalighat potchitro painting. The
legendary cricket player also attempted to make his all-time favourite Ilish recipe. A day-long culinary extravaganza unfolded as 50 skilled finalists from diverse societies and fish markets battled it out in a live cooking competition, showcasing their mastery in crafting delectable Ilish recipes. The grand finale was graced by the presence of popular Bengali actors Kharaj Mukherjee and Sonali Chowdhury, who added a dash of star power and enthusiasm to the event. After a fierce competition judged by culinary experts, the winners were crowned and bestowed with prize money, certificates, and mementoes. This event served as a platform for Adani Wilmar to promote their special edition Hilsa pack for Fortune Kachi Ghani Mustard Oil, emphasizing their commitment to quality and culinary excellence. Highlighting the event, Mukesh Mishra, Senior Vice-President, Sales & Marketing, at Adani Wilmar Limited stated that the Fortune Kachi Ghani Mustard Oil Hilsa Festival's success has them ecstatic. This event honoured the rich legacy of Bengali cuisine in addition to showcasing the extraordinary culinary skills of our participants. This grand finale was an incredible event thanks to the passion of their competitors, the attendance of cricket icon and Fortune Oil brand ambassador Sourav Ganguly, and the active engagement of influencers and actors. This occasion is evidence of their commitment to providing premium goods, interacting with customers, and highlighting the local culture.
Pic - Krishnendu Kundu
留言