News Desk, News Nation 360 : One of the top wellness companies in India, Himalaya Wellness Company, unveiled its Muskaan initiative in the eagerly awaited 2024 edition. After enabling more than 1800 free cleft lip surgeries nationwide in collaboration with Smile Train India, this humanitarian initiative—known for promoting smiles and fostering well-being among children with cleft lip and palate—is now reaching 500+ districts with its newest iteration. Since the start of this project in 2016, Himalaya has worked tirelessly to provide smiles to underprivileged children who have cleft palates in partnership with the non-profit organisation Smile Train India. With every purchase of a Premium lip care pack, Himalaya donates Rs 5 to cleft surgery. Commenting on the occasion, Rajesh Krishnamurthy, Business Director, Consumer Products Division, Himalaya Wellness Company, stated that as the years go by, they're committed to encouraging increased brand loyalty among their esteemed clientele, making Himalaya Lip Balm their go-to option for lip care. They have a particular place in their hearts for Muskaan, and it is a fulfilling experience to see so many children receive cleft repair surgery, which opens the door to a healthier and happier life. Since a smile is an expression of happiness, "Ek Nayi Muskaan" aims to spread smiles by supporting kids in realising their goals and leading happy, fulfilling lives. Their overarching brand idea, "Khush Raho Khushaal Raho," which embodies their mission of "Wellness in every home, Happiness in every heart," is reflected in this initiative. For more than eight years, Himalaya Wellness Company has been giving impoverished children healthy smiles through partnerships with Smile Train, the largest cleft-focused NGO in the world. Together, they have been committed to raising awareness of the facial birth difference associated with cleft lip and palate and supporting 100% free cleft surgeries.
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