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  • Writer's pictureKRISHNENDU KUNDU

Hrithik Roshan Stars in a New TVC for Bisk Farm Googly

News Desk, News Nation 360 : Hrithik Roshan, the brand ambassador for SAJ Food's Googly line of biscuits, is starring in a new TVC campaign for Bisk Farm, one of India's top biscuit and bakery brands. In keeping with the brand's tagline, "Googly—Taste with a Twist," the TVC centres on the husband and wife joking around. In the TVC, Hrithik Roshan is seen joking around with his wife in a way that makes her jealous. Hrithik's lighthearted answer to his wife's query about why he doesn't love her as much as their neighbour loves his spouse—while remaining loyal to the essence of Googly biscuits—brings a hilarious turn to the exchange. The main feature that sets the Googly line of biscuits apart is their unimaginable taste twist. For this reason, Googly is a category disruptor in the biscuit business, providing a unique flavour and the ideal balance of sweet and salt in a variety of variants and tastes. In response to this TVC, Bisk Farm also brought back a Chhota Pack of Googly Biscuits, which can now be purchased for just Rs. 10 and gives the product five distinct price points. As a result, Googly biscuits will now be offered for sale in a price range of Rs. 5 to Rs. 35. The TVC, which is being released in seven languages—Hindi, Bengali, Marathi, Odia, Kannada, Assamese, and Telugu—aims to raise product awareness among a broad audience.

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