ICONiQ White Whisky is Now the Favourite of Indian Youth

News Desk, News Nation 360 : Allied Blenders and Distillers Limited (ABD), India's 3rd largest spirits player, announces that its lead brand, ICONiQ White International Grain Whisky, has marked a milestone by crossing 50 Lakh (5 million) cases in FY24-25 with three weeks remaining in the financial year, making it one of the fastest-growing whisky brands globally; launched in September 2023, ICONiQ White Whisky has quickly become popular in the Prestige & Above segment on account of its modern packaging and high consumer preference, clocking 3.2 Lakh cases in FY22-23 in its maiden launch in East and North India, followed by a leap to 22.7 Lakh cases in FY23-24, which won it the recognition of the world's fastest-growing spirits brand in 2023 by Drinks International's Millionaire's Club Report 2024, and now it has crossed 50 Lakh cases in the current financial year. Speaking on ICONiQ White Whisky’s milestone, Alok Gupta, Managing Director, Allied Blenders and Distillers Limited, stated that ABD's milestone of reaching 50 lakh cases in just 344 days of FY 25 is noteworthy, and ICONIQ's sophisticated blend and chic packaging have made it India's top-trending whisky among young people. With ambitions for aggressive global expansion, they are especially delighted by how the brand is capturing the interest of coming-of-age consumers entering the LDA bracket and establishing international awareness across five nations. This milestone demonstrates their strategic commitment to expanding their market share in the high-margin Prestige and above sector while optimising their national and international integrated manufacturing and distribution capabilities.

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