Mastercard and EVA Live Strike a Chord with India

News Desk, News Nation 360 : Mastercard is turning up the volume in a nation where music is a way of life rather than merely a form of leisure. The performing arts and live music scenes in India are seeing a vibrant comeback, moving beyond conventional genres to encompass a diverse range of artistic expression. The combination of improv comedy, Bollywood ballads, classical ragas, and other stage configurations depicts a cultural rebirth that bridges linguistic, geographic, and generational divides. With exclusive rights in the payments category, this is Mastercard's first-ever performing arts sponsorship asset in South Asia. The partnership guarantees cardholders unparalleled access, visibility, and benefits throughout the series. Mastercard cardholders from Bangladesh, Sri Lanka, and India, as well as those who wish to travel from other countries, can use it. Mastercard has collaborated with India's leading live entertainment company, EVA Live, to present more than 20 performances in India between October and December 2025. This is a historic moment for live entertainment in the nation. The tour will kick off on October 30 in Mumbai with international pop sensation Enrique Iglesias, who is returning to India after a gap of 13 years. Thereafter, fans can expect soulful renditions by A.R. Rahman and energetic performances by DJ Tiësto, among others, international performers from around the globe. Each concert guarantees an electric celebration of rhythm, culture, and unity. For Mastercard cardholders, these are not only performances but private, one-of-a-kind experiences, such as priority access to tickets, a 10% discount post-presale, Mastercard-only lounges at venues, and meet-and-greets and backstage passes. This collaboration is intended to enhance Mastercard's emotional bond with Indian consumers and help fuel the country's "passion economy" through shared cultural experiences.