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StockGro's Red Envelope Campaign Captures Millions of Indians

  • Writer: Anustup Kundu
    Anustup Kundu
  • Jun 3
  • 2 min read
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News Desk, News Nation 360 : Over the last week, a wave of curiosity has spread over India, with people discovering curious red envelopes in unexpected places such as aircraft seat pockets, airport lounges, hotel rooms, and many other public settings. Each package contained mysterious QR codes and intriguing texts encouraging readers to reconsider how they spend their money, whether travelling, relaxing, or doing nothing. Ajay Lakhotia, Founder and CEO of StockGro, stated that the Red Envelope campaign was based on a profound truth: many Indians believe wealth creation is reserved for insiders. They sought to dispel that notion by demonstrating that the tools, insights, and expert coaching to succeed in the markets are no longer exclusive - they're available to everyone, right here on StockGro. StockGro, India's premier investment guidance and information platform, recently won hearts with its "Red Envelope" campaign that created much curiosity about its enigmatic contents. The central agenda of the campaign was to democratise financial markets by bringing investment knowledge and access to more people, other than a privileged few. The campaign quickly picked up steam online, entertaining more than 1.2 million individuals on its website and collecting over 400,000 user sign-ups on a secret landing page. To extend its mission, StockGro has introduced powerful features dedicated to retail investors, such as handpicked trade recommendations from more than 100 SEBI-registered experts, openly ranked by performance, and a Strategy Builder to try out expert-shared investment ideas. The platform also has "Stock Score & Technical Trends," an in-house AI-based tool, which assigns stocks a score based on technical and fundamental factors in a simple-to-grasp scorecard and dial format. A substantiated Community Network also encourages meaningful conversation and collaborative learning, countering disinformation by unverified social media influencers.


Pic - Courtesy



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