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  • Writer's pictureKRISHNENDU KUNDU

Sun NXT and Airtel Xstream Play Collaborated to Improve the Regional Content Library

News Desk, News Nation 360 : One of the top telecom service providers in India, Bharti Airtel ("Airtel"), today announced a partnership with Sun NXT, a well-known video streaming platform run by Sun TV Network Limited, and India's fastest-growing OTT aggregator service, Airtel Xstream Play, which has over five million paid subscribers. Additionally, users can access Airtel Xstream Play on large screens, via the app or web, on mobile devices, tablets, and laptops with AI-driven personalised curation. These unique features come with a single app, single subscription, single sign-in, and unified content search. Customers of Airtel Xstream can now enjoy more than 50,000 hours of content on Sun NXT, which features exciting titles in a variety of languages, including Tamil, Telugu, Malayalam, Bangla, Marathi, and exclusive series, TV shows, live TV, and kid's content. With Airtel Xstream, users can access content from 23 different content apps, making it one of the biggest collections of over-the-top (OTT) content in India all on one app.

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