Sunrise Spices Uses the Famous Gamcha to Honour the Timeless "Bangaliana"

News Desk. News Nation 360 : With the announcement of its first-ever partnership with the Kolkata-based sustainable fashion collective 145 East, Sunrise Spices has formally transitioned from a culinary mainstay into the fashion industry. Launched on Poila Baisakh 2026, the limited-edition collection, "Sunrises in the East," pays homage to the changing essence of "Bangaliana"—a cultural identity that embraces global modernism while being grounded in tradition. The iconic gamcha, which 145 East reinvented through a modern lens to create practical, design-led clothing, is at the heart of the collection. According to Piyush Mishra, Business Head of Sunrise Spices at ITC Ltd., the collaboration represents the brand's conviction that Bengali culture is present not only on the plate but also in people's everyday attire and self-expression. Shoma Badoni, the founder of 145 East, agreed, emphasising how food and design naturally complement one another while honouring true Bengali tradition. Sunrise has reached a major milestone with this 'nostalgia meets today' exhibition, which positions the centenary spice brand as a broader lifestyle emblem for the contemporary Bengali household. To see the collection, please visit - https://the145east.com/collections/sunrise

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