Anustup Kundu
9 hours ago2 min read


Anustup Kundu
9 hours ago2 min read


Anustup Kundu
9 hours ago2 min read


20 Nov 2025
12:58:32 AM
SERVES FOR NATION


News Desk, News Nation 360 : Life is a journey with shifting obligations. When people are younger, everyone prioritises safeguarding their families by paying off debt, funding their kids' education, and ensuring their future. A robust life cover is essential at this point to protect loved ones from unknowns. With retirement looming, priorities in life change—children are independent, dues are paid, and the mind is on building a reliable income for a secure future. Tata AIA Life Insurance Co. Ltd. addresses this changing need with the introduction of Tata AIA Shubh Maha Life, a Non-Linked, participating whole life savings plan specifically designed to meet financial requirements at every stage. Shubh Maha Life allows policyholders to ensure extensive life cover during active years when duties are highest, switching to lower cover in retirement when monetary dependences fade away. The plan provides tax-free retirement benefits with growth potential powered by equity investments, coupled with long-term critical illness protection for advanced life health risks. Capitalising on the success of the well-received Maha Life plan, Shubh Maha Life offers holistic, modern benefits to today's consumers. As a smartphone organises daily life, Shubh Maha Life organises financial planning as well, offering protection up to retirement, income during the golden years, and legacy building, all in one solution. Sujeet Kothare, Chief of Products, Marketing, Corporate Communications & Business Mid Office, Tata AIA Life Insurance, stated that at Tata AIA, they understand that just as life changes, so do financial requirements. They are pleased to present Shubh Maha Life, a flexible solution that evolves with the phases of life, offering long-term critical illness coverage, robust protection during high-risk years, and a substantial, tax-free retirement income. This plan demonstrates their dedication to providing customers with long-lasting protection, progress, and peace of mind throughout their journey by going above and beyond what is typically offered by insurance.
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