The Diwali Film #nayariwaaz by Invesco Mutual Fund Transforms a Family Custom Into a Tale About Generational Investing

News Desk, News Nation 360: Invesco Mutual Fund has kicked off its digital campaign for Diwali #NayaRiwaaz by redefining traditional gifting practices and highlighting the importance of intergenerational wealth creation, prudent financial planning and long-term legacy. Created by Analogue Studio, this campaign film follows Aryan, who grows up with the tradition of receiving a blue symbolic lifafa (envelope) from his Dad, which becomes the starting point to achieve his life goals. As an adult, he passes on the tradition to his young daughter. Ameya Ingle, Director & Head – Marketing at Invesco Mutual Fund, said, "Whilst physical gifts can give temporary happiness. Encouraging good investing habits can be passed down through generations. We want Indian families to build good investment habits within their family. Start early and stay committed."

Pic: Courtesy