The #SayItWithARose Campaign by Dabur Gulabari has Received Over 100 Million Views

News Desk, News Nation 360 : Dabur Gulabari's comprehensive #SayItWithARose campaign this Valentine's season flawlessly blended culture, creativity, and commerce at scale, turning Rose Day into a national celebration of expression. Based on the classic symbolism of roses, the campaign urged customers to remember those memories with a specially created fragrant memory card that was only accessible through the fast commerce site Blinkit. It also encouraged consumers to convey their true feelings with a straightforward yet impactful gesture. The partnership between Dabur Gulabari and Blinkit launched a campaign called "Turning Roses into Keepsakes." The campaign sought to integrate old and modern concepts of sharing. If one ordered a rose using Blinkit, a Gulabari-inspired scented memory card awaited the customers. The novelty of the scented memory card allowed users to record memorable moments, such as anniversaries and proposal scenes, using photos and handwritten notes. The initiative proved quite successful, as over 2.5 lakhs scented cards were sent across India on Rose Day itself. To take the engagement to the next level, over 100 influencers used real-life stories to reach the audience, receiving over 100 million views and a 4% engagement rate. The campaign had a touching moment when influencers decided to focus on women showering men with affection, often termed "princess treatment." However, it seems the campaign clicked among Gen Z users who believe in a joint effort to bring equality to a relationship. The rose-colored campaign from Gulabari reached a younger generation through such thoughtful gestures that used technology to spread messages of love and romance. The campaign went viral within no time, with thousands of Instagram stories flooding within 24 hours of the campaign’s launch. Highlighting the digital narrative, Jasleen Kohli, Digital Lead – HPC, Dabur India Limited, added that this campaign's main goal was to provide a friendly and connected online moment. They made Rose Day seem intimate, shareable, and emotionally impactful on social media by collaborating closely with creators and promoting genuine storytelling.

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