News Desk, News Nation 360 : The Argentine Football Association (AFA) and Bingo! and Sunfeast YiPPee! from ITC Ltd. have partnered as the Official Regional Sponsor of the AFA, an exciting development that is sure to excite football fans in India. YiPPee! and Bingo! will use the rich history of AFA to connect with customers through several original projects as part of this strategic partnership. In addition to meeting and greeting team members, winning match tickets, branded merchandise, memorabilia, and much more will be available to participants. Additionally, the brands hope to broaden their audience and provide an unmatched experience that honours the
mutual love of sports through this partnership. Commenting on the exciting association, Suresh Chand, Vice President & Head of Marketing, Snacks, Noodles & Pasta, ITC Foods, stated that as brands, they're always looking for new and creative ways to engage with their audience. Their collaboration with Argentina, the World Champion, demonstrates their unwavering commitment to providing their customers with exceptional experiences. By working together, they hope to improve the fan experience and strengthen their relationship with customers by giving them
special chances to get fully immersed in their favourite sport. India has a sizable fan base for the Argentina football team, the world champions. The team and game are becoming much more popular, especially with younger viewers. Yeehaw! and Success! Being youthfully focused brands, they are all about having fun, being exciting, and being playful, which perfectly embodies the essence of AFA. At an event held in Kolkata, the respective brands celebrated their partnership by revealing exclusive packs featuring merchandise and memorabilia from top players like Lionel Messi, Ángel Di María, Julián Álvarez, and Emiliano Martínez.
Pic - Krishnendu Kundu
