Vi-John Unveils New Campaign with Ranbir Kapoor

News Desk, News Nation 360 : With more than 60 years of grooming experience, Vi-John, India's top shaving cream brand, has unveiled its new integrated campaign, "Photocopy Nahi, Original Dikho," which stars Ranbir Kapoor as brand ambassador. In contrast to copying, the campaign emphasises grooming as a representation of uniqueness and sincerity. The ad is anticipated to have a significant impact on students and young professionals in Kolkata, one of India's most fashion-conscious markets. The city's retailers observe that there has been a consistent increase in demand for grooming items that combine traditional and contemporary appeal, and Vi-John's new positioning may help the company take a bigger chunk of this changing customer base. According to Vi-John's leadership, the campaign aims to foster confidence and creativity in addition to products, making sure the company stays faithful to its cherished heritage and relevant for future generations. The campaign, which was designed by Havas Creative India and carried out in collaboration with Dentsu Media, is available on TV, print, digital, and social media. Additionally, it presents Vi-John's high-end shaving line, which includes sulphate-free and dermatologist-tested products, demonstrating the company's dedication to meeting contemporary grooming demands.

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