Aamir Khan and Britannia NutriChoice Collaborated to Introduce New 100% Millets Apple Cinnamon Flavoured Cookies

News Desk, News Nation 360 : Britannia NutriChoice has launched a new campaign with Bollywood superstar Aamir Khan, encouraging people to make small but significant decisions every day. The overall message is that one good decision can create a chain reaction, making the next decision easier and more intuitive. The commercials have been conceptualised by Lowe Lintas and rely on common, practical scenarios and Khan’s signature humour to demonstrate how a change in mindset can simplify common decisions. To coincide with the launch of the campaign, the brand is also introducing a new product, 100% Millets Apple Cinnamon flavoured cookies. The new cookies feature jowar as the main ingredient, along with foxtail and ragi millet flours, and do not contain any added sugars, maida, or palm oil. The new product is aimed at health-conscious consumers who are looking for healthy, on-the-go snack options. The existing portfolio comprises NutriChoice Digestive (with 100% atta) and a new Oats & Millets cookies range in three different flavours. The new 100% Millets cookies are priced at fifty-five rupees for a 100-gram pack and will be available in modern trade outlets and leading quick-commerce platforms in metro cities. Siddharth Gupta, General Manager, Marketing, Britannia Industries, stated that good decisions, in their opinion, frequently start with the tiniest ones and have the capacity to affect everything that comes after. Their new proposition, "One good choice makes the next one easier," encapsulates this reality in a way that is straightforward, accessible, and extremely pertinent to the modern world. This concept is brought to life by Aamir Khan, whose presence gives it a subtle wit. He is a perfect fit for their proposal because of his capacity to relate to individuals of all ages. With the introduction of their 100% Millets Apple Cinnamon-flavoured cookies and the campaign, they wish to inspire people to make that one wise decision since it makes the next one much simpler.

Pic - Courtesy