Apollo Cancer Centre Launches Campaign ZERO TO HERO for World Cancer Day in Kolkata

News Desk, News Nation 360 : The Apollo Cancer Centre in Kolkata has started the "ZERO TO HERO" campaign to raise awareness about Stage Zero Cancer identification and improve survival and recovery, building on the global focus around World Cancer Day. Apollo Cancer Centre in Kolkata has launched the "Zero to Hero" program to fight the burgeoning volume of cancer in India, where over 1.5 million new cases were recorded in 2024 alone. Though the number of cancer patients is increasing in India, there is still the issue of late detection being critical in India, as seen in over 70% of patients who are only detected with cancer in advanced stages, such as Stage III and Stage IV. Here, the "Zero to Hero" campaign focuses on the importance of "Stage Zero" in cancer. "Stage Zero" focuses on the early detection of cancer so that the patients have the greatest chances of survival. Thus, the "Zero to Hero" program celebrates the hero in cancer patients who are early detectors and who ensure the survival not only of themselves but also of others who suffer from the same kind of cancer. It does not matter if the specific cancer experienced by patients may be breast cancer, cancer of the lungs, or cancer of the pancreas; the result will be the same: early detection is the best form of treatment and greatly reduces the consequences of cancer on the patients involved. Rana Dasgupta, CEO, Apollo Hospitals Eastern Region, stated that early detection is a systems priority as well as a medical one. When compared to late-stage diagnoses, the statistics consistently demonstrate that early-stage malignancies have a significantly greater disease-free survival and a longer median survival. At Apollo Cancer Centre in Kolkata, they're always working to focus on early detection and prevention rather than just therapy. Early detection of these cases improves their cancer registries, facilitates quicker care paths, and aids in the transition of more patients from diagnosis to survivorship. This strategy could change cancer treatment from reactive to proactive cancer prevention.

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