News Desk, News Nation 360 : Asha Audio Company, a pioneer in Bengali music for almost thirty years, is pleased to present Asha Next Gen, a platform devoted to the upcoming generation of musicians and music fans. centred on new sounds in original music, pop, rap, and indie. The Bengali music scene is about to transform because of Asha Next Gen. Established in 1995 with the blessings of Asha Bhosle, Asha Audio has been at the forefront of Bengali music, promoting both band and contemporary music alongside keeping alive traditional forms such as Rabindrasangeet, modern songs, and devotional music. Having understood the changing music scenario, Asha Audio has introduced Asha Next Gen, an initiative aimed at empowering young talent and independent artists. Asha Next Gen will leverage online platforms and streaming media to promote these new talents and reach them out to the audience, mirroring Asha Audio's consistent focus on developing talent, exploring creative frontiers, and preserving the vibrancy of Bengali music in contemporary times. The Asha Next Gen logo and its first releases are to be unveiled soon, marking a new era for Bengali music. Apeksha Lahiri from Asha Audio Company stated that Asha Next Gen is the sister company record label that Asha Audio is pleased to present after 30 years. A vibrant platform was created to support the new generation of musicians. This program gives musicians the flexibility to freely express their distinct voices while celebrating the vast range of Indian music, whether it be indie, rock, pop, or rap. A new era of unique music is what we hope to inspire.
Pic - Courtesy
