Dabur Brings Ayurveda Close to Modern Consumers

News Desk, News Nation 360 : Dabur India Ltd., the world's largest Ayurvedic healthcare company, has announced the commencement of a significant strategic project that includes a number of interventions aimed at bringing Ayurveda closer to modern lives and making it more appealing to a new generation of health-conscious consumers. Recognising the growing global interest in holistic wellness, Dabur's effort focuses on three main pillars: modernising packaging for greater appeal; knowledge exchange through 'Ayurveda Samvad'; and community outreach through health camps. Dabur's flagship "Ayurveda Samvad" event in Kolkata aims to improve consumer understanding of Ayurveda's scientific basis, practical applications, and relevance to current lifestyle challenges through interactive SAMBHASA sessions with top doctors, researchers, and opinion leaders. The platform's goal is to produce concrete solutions and conduct new research to integrate Ayurveda into daily living. In addition, Dabur announced the extension of its statewide health camps, which would provide free check-ups, Ayurvedic medicines, diagnostics, and therapies to underserved populations, confirming its commitment to accessible holistic healthcare. Speaking on the occasion, Dr Bhuwaneshwar Pandey, Brand Manager - Ethicals, Dabur India Ltd., stated that Dabur has launched its full line of Ayurvedic medicines and ethical items in new, modern packaging. The new design incorporates clear brand identities, brilliant colours, and increased readability, resulting in a stronger retail presence and consumer connection. This metamorphosis illustrates Dabur's commitment to integrating history and modern aesthetics while preserving Ayurveda's authenticity.

Pic - Courtesy