Gaming and Culture Come Together at Infinix's World Record Dhunuchi Dance at Durga Puja in Kolkata

News Desk, News Nation 360 : Infinix, a new smartphone gaming company, combined technology and tradition to celebrate Durga Puja in Kolkata. The brand organised a 96-hour nonstop Dhunuchi dance relay as part of the celebrations, which is officially listed in the India Book of Records and is a first for Kolkata in terms of combining innovation with tradition. Together with gaming, which is an expression of concentration, skill, and immersive energy for today's youth, the Dhunuchi Naach—a sign of rhythm, endurance, and group celebration—was recreated. Infinix positioned gaming as a contemporary cultural trend while paying homage to Bengal's festive atmosphere by fusing these two realms. Renowned Bengali actress Monami Ghosh opened the record-breaking event at Newtown Sarbojonin pandal, one of Kolkata's famous Puja locations. By creating a special gaming area, Infinix enhanced the celebrations and drew over 30,000 attendees, many of them were young, tech-savvy festivalgoers who played interactive games like Tekken and experimented with the recently released GT 30 Pro and GT 30 smartphones. Additionally, Infinix displayed its most recent product line, which includes the GT, NOTE, and HOT series, all of which are aimed at the next generation of consumers. These gadgets are perfect for youthful people looking for high performance and power because of their smooth gaming experiences, immersive screens, sophisticated AI capabilities, lightning-fast charging, and long battery life. Anish Kapoor, CEO at Infinix India, stated that during Durga Puja, Kolkata comes alive with passion, and we are honoured to honour that spirit by integrating gaming into the celebrations. Gaming requires rhythm, concentration, and unwavering energy, just like the Dhunuchi Naach. By fusing technology and culture, they not only respect Bengal's legacy but also demonstrate how gaming has developed into a potent medium for young Indians to express themselves. By providing these kinds of experiences, they hope to strengthen ties with nearby communities and inspire the upcoming generation of gamers.

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