Launch of India's First AI-Powered DIY Media Monitoring App News That Matters

News Desk, News Nation 360 : Recently, News That Matters (NTM), a new mobile-first, AI-enabled media monitoring platform that is a first for the Indian communications sector, was launched. The app, which was created especially for public relations professionals, corporate communication teams, advertising professionals, journalists, and newsmakers, provides real-time news tracking from more than 4,000 reliable Indian sources. This feature has the potential to drastically change how professionals access, track, and react to news. A new media intelligence app, NTM, has been released by the Bluebytes team, India's first media monitoring agency, to tackle age-old issues in the PR and communications arena. NTM provides important features such as real-time alerts, limitless keyword freedom, and very low prices, enabling users to monitor multiple keywords, personalise alerts, and get sector-based summaries on the move. As a launch promotion, NTM's top plan is free for a year through July 1, 2025, to all downloads occurring before then. In contrast to legacy platforms, NTM works in near real-time with updates being forced every 15 minutes, which allows users to take action directly on breakthroughs such as brand mentions, incipient crises, policy changes, or competitor discovery. The company's platform is available now on Android and applies a freemium model with paid tiers. Early adopters have complimented its interface and nimbleness. The introduction of this self-serve platform is a reflection of a wider change in media intelligence towards a more agile, streamlined, and stand-alone solution for today's dispersed media landscape. Deepak Rai, Spokesperson from the NTM team, stated that NTM is a reaction to the outdated and unproductive media monitoring service. Despite receiving the least attention, news is the currency of communicators and reputation guardians. Contextual news can significantly improve an agency's performance. NTM is a mentality change rather than merely a tool. With the use of cutting-edge technologies, NTM upends the media intelligence and tracking market and makes its service 100 times more affordable than it is now.

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