Lenskart Introduces Barcelona-born Meller in India

News Desk, News Nation 360 : Lenskart announced the debut of Meller in India, as well as a new creative eyewear relationship with worldwide pop-culture brand Popmart, bolstering its mission to establish a modern House of Eyewear Brands and positioning Lenskart as a hub for contemporary eyewear design. The Pop Mart x Lenskart eyewear collection will be available in Singapore, both online and in select Lenskart stores, beginning the first week of December. The collection features collectable, character-inspired designs intended for customers who value expressive, playful, and culturally relevant fashion accessories. The latest partnership of Lenskart with Barcelona-based youth eyewear brand Meller adds to an already growing list of collaborations with pop-culture icons such as Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman. Each one of them brings more layered storytelling into Lenskart's designs, resonating with fans and emerging subcultures. Popular for bold silhouettes, street-inspired colour palettes, and expressive fashion-forward aesthetics, Meller has grown into the largest D2C eyewear brand in Europe and the U.S., with over 700,000 followers and a strong youth community. Entering the Indian market now, Meller eyewear will be available online and offline through the Lenskart app, website, and nearly 500 strategically identified stores, enabled by GeoIQ's retail intelligence to connect global style with young Indian consumers in pursuit of distinctive, trendy eyewear. Peyush Bansal, Co-founder & CEO, Lenskart, stated that their customers influence every decision they make. They want global design, uniqueness, and brands that feel authentic. Meller's distinctive aesthetic and active community make it an excellent addition to their family of brands. And, via innovative collaborations like Pop Mart, they seek to instil moments of play, imagination, and collectability in eyewear that thrill their clients. Their goal in bringing together brands like John Jacobs, Owndays, and now Meller, as well as partnerships like Pop Mart, is to provide customers with more choices and better experiences. They envision themselves as an enabler for the future generation of eyewear brands, providing the platform and capabilities that will allow them to reach more people and realise their full potential.