Pankaj Tripathi Serves as the Brand Ambassador for SBI General Insurance's Integrated Brand Campaign

News Desk, News Nation 360: SBI General Insurance, a leading player in the general insurance space in India, announced on March 18, 2026, that it has roped in the renowned actor Pankaj Tripathi as its brand ambassador. Along with this, they are launching a campaign called "Chuniye Bharosa, Apno Sa." This campaign, created and launched by TBWA Lintas, brings a new health insurance film, in which Pankaj Tripathi has been portrayed as a pillar of strength, embodying the brand’s values of trust, empathy, and responsibility in the small, everyday acts of care that we often take for granted. Naveen Chandra Jha, the MD & CEO of SBI General Insurance, has emphasised that the campaign, in essence, addresses the issue of rising medical costs and increased health consciousness by ensuring that comprehensive health insurance becomes an integral part of the overall financial planning for Indian families. Pankaj Tripathi has expressed his honour in being associated with the brand, which has been known for its commitment to being transparent, and has emphasised that the campaign, through the story it tells, hopes to create a stir in the minds of people all across the nation about the need for health protection. Rathin Lahiri, Head of Marketing & CSR, has emphasised that the film is a tribute to the quiet heroism of every person, which aligns with the brand’s commitment to being a protector for families through product innovation and clear, dependable claim settlements.

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