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Love Without Labels Reimagines Valentine's Day at South City Mall

  • Writer: Anustup Kundu
    Anustup Kundu
  • 3 hours ago
  • 1 min read

News Desk, News Nation 360 : South City Mall's newest Valentine's Day ad, "Love Without Labels," reimagines what love is. Beyond traditional ideas of romance, the campaign honours uniqueness, self-expression, and the various ways that people find love—whether it be for themselves, their passions, or special occasions. The campaign's focal point is #SNAPIT, an immersive project that encourages users to take pictures of genuine, intimate situations. The mall's eye-catching, enormous interactive camera installation serves as the focal point of the same. The installation represents the idea that moments have greater force than labels and is more than just a visual show. It is intended as an immersive photo opportunity that encourages guests to participate, think, and make memories that are exclusively their own. To further celebrate Valentine's Day, South City Mall offers enticing discounts on a selection of collections from a variety of well-known brands, such as Tanishq, Mia by Tanishq, Bluestone, Sennes, Starbucks, Celio, Taneira, American Eagle, and Fizzy Goblet, among many others. Visitors can peruse carefully chosen deals that enhance the season, whether they are impulsive treats, personal indulgences, or thoughtful gifts.


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