Real Launches New Real Activ Coconut Water with Sidharth Malhotra

News Desk, News Nation 360 : Réal, India's top packed fruit juice and beverage brand, has announced the launch of its new campaign, "Keep It Real with Real Activ Coconut Water." This new campaign for Real Activ Coconut Water, starring Bollywood hunk Sidharth Malhotra, encourages consumers to switch from a cold drink with 5 cubes of added sugar to Real Activ Coconut Water with no added sugar for delightful and healthy hydration. Mayank Kumar, VP Marketing, Dabur India Ltd, stated that consumers are growing more health-conscious. However, the beverage industry frequently goes unnoticed. Despite their reputation for high sugar content, carbonated soft drinks continue to dominate the market. Their 'Keep It Real' campaign aims to address this critical gap by advocating for good hydration and promoting Réal Activ Coconut Water as the best option. They are happy to join with Sidharth Malhotra, whose passion for fitness and honest lifestyle perfectly encapsulates the essence of their campaign. The campaign features Sidharth Malhotra, recognised for his healthy lifestyle and belief in the life philosophy of "Keeping it Real Always," which makes him the ideal option for this campaign. The "Keep It Real with genuine Activ Coconut Water" ad will run across digital platforms, television, and other media channels, emphasising that real change begins with genuine choices.

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