Skechers Expands in Kolkata's South City Mall

News Desk, News Nation 360 : With the opening of its new location at South City Mall, Skechers, The Comfort Technology Company®, a well-known performance and leisure footwear and clothing brand, celebrated a significant milestone in Kolkata. Kartik Aaryan, a Bollywood star and recent Skechers brand ambassador, led the inauguration and made his debut appearance for the company. The 2,453-square-foot location, which is almost three times larger than the previous one, has a specialised sports area, an expanded clothing line, and Skechers' entire lifestyle and

performance footwear lines. Setting a new standard for the retail experience, the store also introduces the brand's first digital facade in East India. The company's trademark comfort innovations, such as its Skechers Hands Free Slip-ins® Technology, Skechers Glide-Step® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Air-Cooled Memory Foam® Technology, Skechers Relaxed Fit® Technology, and Skechers Stretch Fit® Technology, enhance Skechers' offering, which ranges from lifestyle items to performance shoes for sports enthusiasts. The company celebrated the reopening by holding its tenth Skechers Community Goal Challenge, a significant event that reaffirms the brand's dedication to community service and health. The challenge was a potent celebration of movement, inspiration, and group influence as Aaryan led the charge, inspiring participants to unite and complete 1,000 cumulative kilometres on treadmills. Talking about the store and event, Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., stated that the enlarged South City Mall location demonstrates their dedication to providing a top-notch shopping experience by combining their whole selection of clothing and footwear with a particular sports department to satisfy their customers' changing needs. Their fundamental tenet of bringing people together via fitness and making a significant social impact is embodied by the Skechers Community Goal Challenge. Through their partnership with the Khel Foundation, they are proud to support their amazing work in empowering kids via sports and fostering a culture of community spirit, empathy, and well-being in Kolkata.

Pic - Krishnendu Kundu